Who is
Julian Lobo?
FIND OUT
About ME
I’m an Emmy award-nominated creative and marketing strategist with experience developing successful projects in the sports, music, education, digital marketing, and real estate industries, collaborating with global brands like the San Francisco 49ers, Fox Sports, University of Silicon Valley, and Engel & Völkers.
My leadership skills and diverse cultural experiences, gained from living in four different countries, enable me to approach challenges with flexibility and a global perspective.
I am deeply passionate about sports, story-telling techniques, and have a great understanding of consumer behavior. My commitment lies in elevating how we communicate through creative strategy.
Experience
E.P. “No Me Da Sueño”
Creative Director
2022
Engel & Völkers Florida
Marketing & Business Development
Internship
2023
Fox Sports Music
Music Licensor
2023-2024
Florida Gulf Coast University
Sports Program Supervisor
2022
San Francisco 49ers
Creative Copywriter / Campaign Creative
2023-2024
Celsius Marketing | Interactive
Marketing Account Coordinator
2024
PROJECTS
Creative Collaborator /
San Francisco 49ers
In 2023, I had the honor of becoming the first Honduran artist to ever collaborate musically with an NFL team. Having contributed my creative skills for two campaigns of the San Francisco 49ers 2023/2024 season. These campaigns were done in collaboration with the Emmy Award winning team, 49ers studios.
Advertising Campaigns / Creative Project Management
01
"Por La Bahía" / Campaign
My contribution to the 49ers 2023 playoffs campaign was to perform as a songwriter, music co-producer, and music licensor. Having the task to develop the concept for what the campaign would sound like, prior to its filming.
Creative Writing / Concept Development / Advertising Campaign
02
"Latinos Unidos" / Campaign
I became the official musical artist for the "Latinos Unidos" campaign during Latino Heritage Month 2023. My original song was chosen as the campaign's anthem, inspiring the slogan "Por La Cultura", adding a vibrant musical dimension to celebrate Latino culture.
Emmy Award nominated campaign.
Creative Writing / Concept Development / Advertising Campaign
Cromos Magazine, October 2023 “Achievement of the Month”
03
Music Licensor / Fox Sports Music
Executed a one-year music synchronization contract granting the rights to feature one of my compositions on nationally recognized show “Fox NFL Kickoff.”
Music Licensing / Digital Asset Management / Professionalism
04
Content Strategist /
Engel & Völkers Florida
Developed the new social media content strategy for the Engel & Völkers Florida franchise office during a brand refinement phase.
Starting from the conceptualization process, I designed over +90 digital materials, including graphics, videos, and templates that continue to drive the brand’s social media presence still today.
Over the span of 7 months: Instagram organic reach grew 330% vs 223 days prior. Facebook organic reach grew 154% vs 223 days prior.
Digital Marketing / Content Strategy/
Visual Design
From hand drawn conceptualization
To a visual reality
Multiple projects developed for E&V shops around the globe.
Engel & Völkers Delray
Engel & Völkers Tulum
Engel & Völkers Yachting
Engel & Völkers Chicago
Engel & Völkers New York
Engel & Völkers Scottsdale
05
Content Strategist /
University of Silicon Valley
Crafted and implemented an innovative organic social strategy for the University of Silicon Valley, strategically incorporating a tailored hashtag strategy which expanded the reach and increased the brand’s visibility across platforms.
A comparative analysis between March 2023 and March 2024 revealed a remarkable 90.9% increase in impressions.
Digital Marketing / Content Strategy / Data Analysis / Social Media Strategy
USV Mascot Campaign
My contributions to the “USV Cathartic Dragon“ campaign played a pivotal role in driving growth. By proposing a student-centered campaign fostering engagement through easter-egg findings, I helped gain an impressive +2,100 new followers to the USV Instagram account. .
Campaign Strategy/ Creative Ideation/
Consumer Behavior/ Bird in Hand Principles
06
Content Strategist /
International College of Broadcasting
Revitalized the content strategy for the International College of Broadcasting by introducing a dynamic blend of stylized visuals and organic student imagery, fostering a more relatable and personal connection with the audience.
Through strategic analysis and innovative thinking, we established a student-focused content strategy which has demonstrated to increase the amount of organic interaction. Promising a vibrant future for ICB’s online presence.
Digital Marketing / Content Strategy / Data Analysis / Social Media Strategy
Jan 25-Feb 29
Content Interaction
189
Participation from organic
42.4%
March 1-April 7
Content Interaction
236
Participation from organic
60.2%
07
Content Strategist /
MedQuest College
Crafted and executed a targeted content strategy for MedQuest College, emphasizing program highlights, promoting blog content, and fostering authentic audience connections.
The strategy effectively communicates the college’s value proposition and lays the groundwork for long-term brand recognition.
Strategic Content Development/ Copywriting
08
Creative Director /
E.P. “No Me Da Sueño”
Creative Direction leading a team of international artists from multiple disciplines. Composed 11+ original songs, showcasing diverse musical talents and styles. Music portfolio with +1,000,000 streams across multiple platforms.
Creative Direction / Concept Development /
Project Management
09
Creative Director /
“Un Universo Oscuro
Donde Puedo Ser Brillante”
Project in collaboration with Emmy Award video producer, Aaron Sarmiento. Performing as the poem composer, co-producer, and creative director.
Creative Project Management / Poetry /
Creative Direction / Collaboration
10
Founder “ORS” Program / FGCU
Founder of the 'Open Recreational Soccer' program, first-ever dedicated space for recreational soccer, addressing previous lack of such opportunity at Florida Gulf Coast University campus. Organized over 40+ events with an attendance ranging from 20-40 each. 80+ volunteer hours managing the program.
Sports Management / Community Oriented Projects
PHOTOGRAPHY
“Street Views“ / Mexico City
08
“The Design Behind” Cars on 5th / Naples, FL
09
SKILLS
Technical
Google Workspace
Microsoft Office
Slack
Team Communication
CANVA
Graphic Design / Video-Editing
(Advanced)
Logic Pro
Recording / Producing
Highrise
(CRM)
MeisterTask
Project Management
Sprout Social
Social Media Management
PERSONAL
Leadership
Creative thinking
Playmaker
Communication
Eye for Design
Critical thinker
Education
Florida Gulf Coast University
Integrated Studies B.A.
Focused in Marketing & Entrepreneurship
May 2024
New York University
Global Sports Management
Certificate
Dec 2023
NEXT MBA
Marketing Director
Certificate
On-going
CONTACT ME
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